WHY ARE CHARM BRACELETS SO POPULAR?
Building on an old tradition, contemporary charm bracelets allow the wearer to create a personalized and unique piece of jewellery, tailored to their own preferences and taste. The owner can change the charms on the bracelet to suit their mood or the occasion. They can acquire the pieces in a way that suits their budget and circumstances. Any event or milestone in the owner’s life can be the occasion for acquiring a charm, possibly from a loved one. Forever beautiful and individual, the modern charm bracelet has infinite possibilities. You can review reviews on cheap jewellery, expensive jewelery and jewelery brands here.
WHICH BRAND OF CHARM IS MOST POPULAR?
Different brands of charm bracelet appeal to different customers.
Pandora has a big appeal among affluent adult customers. The range is Danish-designed and features 925 sterling silver and 14 ct gold. Some charms include real gemstones; there are gold and silver ones, Murano Glass beads and a wide range of thematic charms. Complementary ranges of jewellery are also available from Pandora. The retail outlets include a number of ‘concept’ shops, and pieces are available online from a number of small and national retailers.
Chamilia has established a brand emphasising quality and choice including charms for children, and appealing to affluent adults. The Chamilia range features gold, silver, metallic and metallic leather bracelets. Some charms are made of semi-precious stones, crystals, again, gold and silver and Murano Glass beads. Chamilia has a successful and exclusive Disney® partnership and also offers Swarovski® charms. Complementary necklaces and earrings are available. Chamilia is available through chain and independent jewellery outlets. The price range is comparable with Pandora, although there are fewer pieces at the top-end, and the children’s range may have a wider appeal; but the brand is less visible online.
Truth has a range of sparkly, brightly coloured charms, some with messages about love and life, all of which is enormously appealing to young customers. Some of the charms are made of 925 sterling silver, cubic zirconia and bright enamel. There is a wide range of thematic charms. Again, you can find complementary Truth necklaces, rings and earrings. Truth charms retail within a more modest price range and they are available through national online outlets. This is a brand popular with those buying for teenagers.